CCM© To Distribute Oxysox, A Revolutionary Performance Sock
CCM© Oxysox is the 'Official Performance Sock" of the NHL
Montreal, Quebec, February 6, 2004...CCM©, the exclusive supplier of 'away' jerseys to the National Hockey League, recently acquired the rights to distribute Oxysox, the only performance hockey sock worn by players of the NHL. This innovative new product is sure to revolutionize the way hockey players look at socks.
CCM© Oxysox are 'oxygenating socks'; they provide graduated pressure that results in faster blood return to the heart and lungs, improving the return of oxygenated blood to the legs for enhanced athletic performance. The same compression also keeps muscles compact, lessening fatigue and aiding in recovery. Research has demonstrated that the graduated compression found in Oxysox:
· Elevates aerobic capacity (VO2 max)
· Reduces leg fatigue/pain post exercise
· Stabilizes the foot and ankle, where most athletic injuries occur
· Reduces swelling and cold feet from blood pooling in the skate
· Increases calf muscle pump efficiency
· Increases comfort
CCM© Oxysox are made of a DuPont Coolmax cotton fabric for maximum moisture wicking and DuPont Lycra for extra support and injury prevention. The firm, graduated support creates performance advantages that only the CCM© Oxysox patented technology can provide. "Once you use the CCM© Oxysox, you will never use a normal sock again," said Cary Herer Business Unit Director for Apparel at CCM©. "Its performance benefits are unquestionable" The CCM© Oxysox will be available in stores as of April 1st, 2004 in sizes S (6/7) - M (8/9) - L (10/11) - XL (12/13).