CCM© Launches Unprecedented 100% Guarantee Program To Celebrate 100th Anniversary Of Tacks Skates
New 2005 CCM Pro Tacks Skates Covered by Aggressive
30-Day Money Back Guarantee
Montreal, Quebec, April 18h 2005 - In celebration of the 100-year anniversary of the original CCM© Tacks skate, hockey's leading brand of equipment is launching its new 2005 Pro Tacks skates with an unparalleled money back guarantee.
CCM's ultimate confidence in the performance of its 2005 Pro Tacks model, based on 100 years of experience and innovation, has resulted in a never-before seen 30-day full money back guarantee for 2005 Pro Tacks skates purchased between March 15th and October 15th 2005.
"Offering consumers a full 30-day money back guarantee on our 2005 Pro Tacks line was not a difficult decision to make" said Yan Martin, director of marketing communications, CCM. "We believe players will be 100% satisfied with the new standards of comfort, protection and overall performance established by our new 2005 Pro Tacks skates".
The unprecedented offer is supported by in-store POP, print advertising and web initiatives. The full details of the program, and information on the new 2005 Pro Tacks skates, can be found at www.ccmsports.com. The guarantee is valid for the 2005 Pro Tacks model only (Senior and Junior sizes).
Comfort, Durability & Performance
The 2005 Pro Tacks skates blend classic styling and new technologies incorporating support and protection innovations to create the perfect skates that deliver authentic comfort. CCM's trademark Pro Armour™ quarter package improves protection by 50% using the EPP technology made famous in helmets. CCM's ever-popular SkateLock™ customizable lace support system for the top three eyelets works in tandem with a new two-piece support strap to optimize the level of support for all players. Additionally, the use of Pro Armour and a composite outsole has made the 2005 Pro Tacks incredibly durable. The Pro Tacks leads an all-new Tacks line of skates including the 992 Super Tacks, the 892 Super Tacks, the 692 Tacks and 492 Tacks