CCM By Roger Edwards & Ovechkin Unveil Designer Streetwear
Exclusive Signature Collection to celebrate one of NHL’s biggest stars.
Toronto, ON (June 11, 2008) – CCM by Roger Edwards and Alex Ovechkin are pleased to announce the launch of the new Ovechkin Designer Streetwear Collection for men. Created by designer Roger Edwards in conjunction with CCM and Washington Capitals star Alexander Ovechkin, the collection will be available exclusively at Pro Hockey Life and Sports Gilbert Rousseau June 12, 2008.
The Collection, which includes short and long sleeved tees, fleece and assorted headwear, was designed to capture the passion and style of this year's NHL top scorer. All garments will feature Ovechkin’s signature '8' logo embedded in custom graphics, and will be finished with a CCM by Roger Edwards label.
"I am very excited to be launching this line and I love its uniqueness and style", said Alex Ovechkin. Roger Edwards adds, "Ovechkin's distinctive style of play and dynamic personality really inspired me in designing this collection."
Reebok-CCM Hockey, a subsidiary of the Adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Rbk Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League and several NCAA and national teams.