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CCM Partners to Head Back to School! CCM LAUNCHES U+ UNIVERSITY TO EDUCATE KEY RETAILERS ON NEW U+ PRO RELOADED SKATES Montreal, Quebec, Canada, May 7, 2009 — CCM officially initiated the first semester of its U+ University on May 3rd, a program that will include sixteen sessions over a six week period and many of the most influential skate fitters in North America. Based out of Reebok-CCM’s global headquarters in Montreal, Quebec, CCM U+ University features an intensive on and off-ice curriculum to educate these key retail skate fitting specialists. CCM U+ University features an intensive curriculum that will focus on the science of skate fit, stride and the U+ technology story. They will tour the skate manufacturing facility in St-Jean, Québec and experience the benefits of true fit customization, both on ice and in the classroom within our Research and Design center. They will graduate as CCM U+ Skate Fit Specialists. The U+ University program was designed to support the launch of the new U+ Pro Reloaded skate. The U+ Pro skate is powered by U Foam, which molds perfectly to each individual foot during the heating process making it the only skate to offer true fit customization. It also features a VECTORARMOUR shield on the quarter package for improved durability, additional padding for improved out-of-box comfort and a better heel lock and a pro style felt tongue for added protection and comfort. In 2009, CCM extended the U+ technology down to two more price points with the U+09 and U+07 models. In addition, students of the U+ University will also get to experience the feel of the new Vector and 4R glove line and test the new U+ CL sticks during the on-ice session. To further educate the retail floor staff, CCM will include the U+ University content on its 3point5.com site, a place that allows retailers to properly train floor staff on CCM equipment in a fun and interactive way. |