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CCM Unveils New Creative Campaign CCM U+ Reloaded Campaign Leverages its Relationship with Top NHL Players Montreal, Quebec, Canada (July 24, 2009) — CCM Hockey, the brand synonymous with hockey equipment for more than 100 years, is launching its new U+ Reloaded creative marketing campaign, which includes print advertising, in-store point of purchase and web.  The concept and print ad were developed by creative agency Cramer-Krasselt Company and feature the new CCM U+ Reloaded Skate. The concept, which portrays NHL players’ feet, highlights the fact that the new CCM U+ Pro Reloaded skate can in fact fit every unique foot. “CK really captures this idea with the new CCM Print Ad and really communicates our overall message about the unique fit of our U+ Pro Reloaded skate”, said Ross McCracken, Sr Brand Manager for CCM Hockey. The print ad will start running in August issues of most hockey publications and will be adapted for in-store point of purchase, web banners and online communication. For more information, go to www.ccmhockey.com |