CCM and Pro Hockey Life Launch Exclusive Alex Ovechkin Collection of Apparel and Equipment
Alex Ovechkin participates in ball hockey tournament with local youth to celebrate launch
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TORONTO, Ontario (September 10, 2009) - CCM Hockey, a brand synonymous with hockey players and fans around the world for over 100 years, continues to invigorate the hockey market with the introduction of the 2009 Alex Ovechkin collection, which includes lifestyle apparel and hockey equipment.
The lifestyle collection, designed for CCM by Roger Edwards Sport and
inspired by Alex himself, features a line of t-shirts, fleece, hoodies and headwear. The equipment line includes a collection of skates, sticks and protective equipment and is capped off with a red shoulder pad that is the exact model worn by and designed for Alex.
A ball hockey tournament to celebrate the launch was organized at Pro Hockey Life's flagship store in Vaughan Mills Mall, just north of Toronto. With Alex on hand and thousands in attendance, he dazzled fans with his skill and passion for the game. For the local youth who participated, it was truly a lifetime moment.
The Alex Ovechkin Collection is offered exclusively at Pro Hockey Life
locations across Canada and at Pure Hockey, the Kettler Iceplex and Hockey Monkey in the United States.