|
||
|
CCM Externo Skates Continuing to Gain Popularity with NHL Players CCM's Externo Skates are Hottest Thing in NHL Montreal, Quebec, January 31, 2002 ...The new Externo skates from CCM are the latest craze in the hockey industry as well as with NHL players. More and more hockey players are switching to these skates with a total of 19 players currently using them in the NHL, including 2002 NHL All-Star Joe Thornton. CCM has embarked on a major marketing campaign, featuring signage at NHL arenas and television commercials, to support the launch of the Externo skates. Currently, several NHL arenas are equipped with Externo branded rinkboards, behind the bench signage and other camera-visible signs. A new television spot featuring Joe Thornton has been airing in cities throughout Canada and U.S. during NHL games. Additionally, print ads also featuring Joe Thornton can be seen in leading hockey publications throughout North America. Officially launched to the retail market in 2002, the Externo skate is CCM's latest commitment to taking hockey equipment technology to the next level of play. Created with today's cutting-edge hockey player in mind, the Externo skate features the industry's first exoskeleton support system, CCM's proprietary Externo-Skel technology, along with CCM's new Reflex-Bar technology. The skates can also be custom fit using CCM's exclusive F-I-T- System machine. |