CCM, KOHO & JOFA Brands Steal Spotlight At 2002 NHL All-Star Events
CCM & KOHO Equipment Worn by All-Star Game MVP; JOFA Protective Equipment Worn by 100% of World Team All-Stars & Young Guns Teams
Montreal, Quebec, February 4, 2002...CCM, KOHO & JOFA products were a big highlight at this year's NHL All-Star Game activities. Not only were CCM and KOHO brands worn by the All-Star Game's Most Valuable Player but JOFA equipment was also worn by 100% of the players on the World team and Young Guns teams. In addition, certain players on the World team wore the new CCM
Eric Daze from the Chicago Blackhawks was this year's Most Valuable Player. Daze, who was playing with a KOHO 2295 stick, had two goals and one assist during the All-Star game. In addition to playing with a KOHO stick, Daze was also wearing KOHO gloves, a CCM HT500 helmet, CCM pants and CCM 1152 Custom Tacks skates.
All players on the World team, the winning team in this year's NHL All-Star game, were wearing JOFA protective equipment. Worn by 99% of players in the NHL, JOFA protective equipment was also worn by 100% of the players on the Young Guns teams.
CCM helmets were also a major focus at the NHL All-Star game. Out of the 36 players who were named to this year's All-Star teams, 24 players were sporting a CCM helmet. In addition, six members of the World team were wearing the new CCM black X-Ray helmet, hockey's first-ever translucent helmet. Further, all players on the All-Star teams were wearing CCM jerseys.
Through its subsidiaries, The Hockey Company (THC) is the world leader in the manufacturing and distribution of hockey skates, sticks, helmets, goalie and protective equipment. THC is also the exclusive provider of authentic game jerseys for all 30 National Hockey League teams. The company manufactures and markets products under the CCM, KOHO, JOFA, TITAN, CANADIEN and HEATON brand names. The CCM HEATON and KOHO brands of goalie equipment are now prominent in the world market, while the JOFA brand is the protective equipment of choice among most professional ice hockey players.