CCM Beefs Up Commitment to Gamewear Business
Transition Complete for Improved Product Delivery
Montreal, Quebec, March 6th, 2002...CCM, the world leader in team uniforms and socks, announces the completion of several initiatives to significantly improve service levels within the gamewear category.
First, CCM has consolidated its team uniform and sock inventory into one warehouse. By doing this, CCM will improve its ability to service the business across North America with a more controlled service and quicker response to demand.
In addition, CCM is committed to carry an increased level of inventory at all times in the mid-weight 15000 series, the 10100 practice series and in game socks, as well as carrying all NHL team pattern jerseys. CCM already has 70% of their annual requirement in stock and ready to ship.
CCM will also leverage its exclusive NHL jersey licensing agreement to be first to market with new team patterns. "Having this agreement with the NHL is a huge benefit to the company and allows CCM to be first to market with all new jersey developments", says jersey product manager Ross McCracken.