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CCM & Universal Studios Home Video Canada Team Up to Promote Release of Slap Shot 2: Breaking the Ice Montreal, Quebec, March 21st, 2002...CCM and Universal Studios Home Video Canada combine their marketing strengths to create exciting retail-specific consumer contests with Blockbuster, Music World and Jumbo Video stores to promote the long awaited sequel to the hockey classic Slap Shot. These three Canadian retail chains will promote the video release with specifically designed in-store contests that tie in CCM products as prizes for consumers at each retail location. After twenty-five years, the Chiefs are back and the Hanson Brothers are funnier than ever! Starring Stephen Baldwin, Academy Award-nominee Gary Busey and the infamous Hanson Brothers, Slap Shot 2: Breaking the Ice is the story of a losing team that rediscovers its love of the game and becomes a winner again. Slap Shot 2: Breaking the Ice will be available on VHS and DVD March 26th, 2002. Consumers can get additional details at the specific retail locations on the contest promotions and enter to win valuable prizes. |