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CCM© & KOHO©Take On Jersey Requests At Full Force CCM© & KOHO© Respond to Consumer Jersey Demand Montreal, Quebec, May 22, 2002...With the excitement of the Stanley Cup finals in full swing, more and more fans are hitting stores to buy their favorite hockey jerseys. As the exclusive licensee of National Hockey League jerseys, CCM© and KOHO© are responding to the 52% increase in sales with full force. Since the completion of the last two playoff rounds, jersey sales have grown substantially in the markets of the final four teams. Toronto jersey sales are up 56%, Detroit up 58%, Colorado 28% and Carolina an amazing 169%. In order to ensure that these markets are serviced to their maximum, CCM© and KOHO© have boosted inventory levels by more than 46% over last year! "The jersey business is extremely strong and there is incredible excitement related to fan interest around amazing playoff hockey", says Ray Riccio, VP of Apparel Division for CCM© and KOHO©. "In addition, the hockey jersey definitely has the 'cool factor' again as authentic, retro and fashion trends have led to a resurgence in the urban market. We are ready to service every NHL+ team opportunity." |