Press | View Press Releases
More Press Releases  
New CCM© Externo™ Roller Hockey Line Gets Outstanding Feedback
New CCM© Externo™ RH Line is Buzz of RH World

Montreal, Quebec, June 4, 2002...The new CCM© Externo™ roller hockey line is getting tremendous response from both retailers and consumers. Consumers, who've seen the products through the CCM© roller hockey demo van tour and the www.ccmsports.com web site, can't wait to purchase the new skates, while retailers are doing everything they can to keep up with these demands.

Early signals from market are surpassing expectations. The new CCM© Externo™ roller hockey skate sell-through to date is extremely high. Retailers are reordering product weeks after they receive their initial stock due to consumer excitement and strong demand.

"The CCM© Externo™ roller hockey demo van tour is seeing incredible success", says Suguru Kitahara, tech rep for the CCM© Externo™ RH demo van. "Players love the possibility of testing Externo™ roller hockey skates and Vector™ sticks during games". The CCM© Externo™ Outcast™ was even nicknamed "greenie", owing to its color. As one player put it, "You know, looks are very important in roller hockey, and the Externo™ Outcast™ looks awesome!"