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CCM© Vector™ 110 Full Composite Stick In Major Demand with NHL Players Vector™ V110 Outperforms All Other Sticks in the Market Montreal, Quebec, September 18, 2002...CCM©, the most authentic hockey brand worldwide, has had nothing but exceptional feedback on their new CCM© Vector™ 110 full composite stick. The V110™ stick, which is currently being delivered to stores, is receiving positive retail anticipation based on feedback from the pro level. More NHL and college players have placed orders for this stick than any other stick launch in the CCM©'s history. "Awareness of the CCM© Vector™ 110 stick has hit new levels and NHL pro trials are surpassing norms", said Len Rhodes, VP of Global Marketing. "Our CCM© pro reps are the most popular people in the dressing room these days. We have established new performance parameters and the CCM© Vector™ 110 has suddenly become the benchmark to which all other sticks compare". What makes this stick surpass all others? Its Integrated Rigidity Matrix for more puck velocity, Impact Layer Technology for optimum durability and Weightless Balance for perfect control. CCM© also developed marketing materials to support the V110™ launch, including a print and an Internet campaign. You can expect to see signage in major NHL arenas this November. For more information on the CCM© Vector™ 110 full composite stick, log on to www.ccmsports.com. |