CCM© Teams Up With McDonald’s For Hockey Heroes Mini-Jerseys™ Cross-Promotion
Mini CCM© Jerseys to be Offered at McDonald's Locations Across Canada
Montreal, Quebec, February 4, 2003 - CCM©, the exclusive licensee of National Hockey League jerseys, is proud to announce its association with the McDonald's Hockey Heroes Mini-Jerseys™ promotion. The Mini-Jerseys will be available at all participating McDonald's Restaurants across Canada from February 7th to March 6th, 2003.
With the purchase of any fry, hash brown or drink, consumers will have the opportunity to purchase 1 of 8 select Mini-Jerseys (6 available in each province), for the suggested retail price of $2.69 plus tax. The collectible jerseys are actual miniature versions of CCM© replica NHL jerseys that feature embroidered logos. Available in the following players: Koivu, Sundin, Iginla, Smyth, Naslund, Alfredsson, Sakic and Yzerman, the Mini-Jerseys come with a display stand and backer card for each respective player.
In addition to the Mini-Jersey, as a value added initiative, consumers will receive a coupon worth $30.00 that can be applied towards the purchase of an actual NHL PA 550 jersey at all participating SportChek and Sports Experts stores across Canada. The 30$ coupons will be redeamable until December 31rst 2003.
"It was a natural fit for us to partner up with McDonald's on the Hockey Heroes Mini-Jerseys™ promotion given we are the exclusive licensee of all NHL authentic and replica jerseys", said Len Rhodes, VP of Global Marketing at CCM©. "We are extremely excited to be working with McDonald's on this project. Hockey is so important in Canada and it is such a big part of the country's heritage".
"We are very proud to partner with CCM to offer our customers this exciting, hot new sports item, " said Neil Everett, Vice President of Marketing, McDonald's Restaurants of Canada Limited. "We know how important hockey is to Canadians and are pleased to do our part to help Canadians celebrate the game of hockey."