Singer Karen Newman Introduces CCM©’s New Women's Jersey At Red Wings Game
Anthem Singer Inspiration to Red Wings in Her Women's Detroit Jersey
Montreal, Quebec, April 7, 2003...The Detroit Red Wings' own Karen Newman "rocked the Joe" last Thursday night (April 3rd) with her national anthem, and she did it in style with CCM©'s new NHL women's replica jersey. Her brilliant performance once again motivated the Detroit Red Wings into defeating the New York Islanders by a score of 5-2.
Karen Newman has been capturing and enrapturing audiences in the Joe Louis Arena with her version of the national anthem for over seven years now. From a family of seven kids and three sets of twins, she is an inspiration to the Red Wings and their many fans, always performing phenomenally. She has been involved in many charities and is always very friendly with fans. For more information on Karen Newman you can visit her web site at www.karennewman.com.
"We are very proud that CCM©'s first Women's jersey was worn by Karen Newman and excited that it was with the defending Stanley Cup Champions, the Detroit Red Wings,", said Yan Martin, Global Marketing Manager for CCM©. "We know, based on feedback that we've already received from the market, that the Women's jersey will be a huge success."
The new jersey, the WOMEN's silhouette, is a completely new concept for NHL team jerseys. Over 40% of NHL fans are female, and so, CCM© is introducing a jersey that responds to "her" fit preference. It has a feminine cut that molds to the body and is made of brush back polyester, making it softer and more comfortable than it's male counterpart. Offered in 4 sizes, the Women's replica jersey will be available in certain teams for playoff season (Boston, Toronto, Detroit, Philadelphia, St-Louis, Vancouver, Dallas and Colorado), and in all 30 teams in September 2003. Finally, a female fan can show her appreciation and support for the game of hockey with a jersey that fits! Check out www.ccmsports.com for more information on the new CCM© women's jersey.