The Collaboration
The Barbie × CCM collection is a first‑of‑its‑kind partnership built to invite a new generation of girls and athletes to see themselves in hockey. CCM’s performance engineering meets Barbie’s signature style and iconic pink, making the game more vibrant, expressive and inclusive.
Together, both brands are committed to empowering women and girls not just to enter the game, but to thrive and stay in it, inspiring optimism, self‑expression and confidence on and off the ice.
Good to Know
Barbie™ x CCM finally launched in Europe on October 9, 2026.
Barbie™ x CCM is a collection by Barbie™ and CCM Hockey. CCM’s performance engineering is paired with Barbie’s signature aesthetic and iconic hue to make the game more vibrant, expressive and inclusive.
Barbie™ x CCM protective gear and helmet come in youth sizes. The FTW stick is available in youth, junior, intermediate and senior. Apparel comes in youth and adult sizes – so the whole family can match.
You can buy Barbie™ x CCM on ccmhockey.com, and at selected hockey retailers.