Change Comes from Movement
Working towards making a difference
WHY WE EXIST
To inspire dreams and empower every player to fulfill their passion while enjoying their game.
WHAT WE BELIEVE IN
To be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront.
WHAT WE PROMISE
To be the best, we need to change the narrative and remove any, and all barriers. We become greater when we work together as a team, as equals, and reflect the diversity of our consumers and customers. Embracing the uniqueness of each and every individual in our community.
Hear what Erin Ambrose has to say about her hockey career and mental health.
We could all draw inspiration from Erin Ambrose on how to be better teammates and make hockey a better, more inclusive place.
Diversity, Equality & Inclusion
Diversity, Equality and Inclusion isn’t something we need to do, it’s something we are. Through hockey, we have the ability to make a difference and it’s time we make this sport for everyone.
Diversity
CCM sees no color, race or ethnicity. We need to bring attention and awareness to the lack of inclusion and diversity in sport and commit ourselves to showcasing the differences in our representation and through our support.
Equality
Creating equal opportunities for everyone in all aspects of life. We stand by driving the importance and awareness around women athletes and under privileged communities when it comes to growing the game and cultural representation.
Inclusion
Eliminating barriers or obstacles for people with physical disabilities. We recognize our ability to build opportunity through our products and as a company, we are working towards making our brand, services and products more accessible to everyone that wants to play.
Keeping our promise
This is just the beginning, with lots more work to do. Learn more about our efforts in making diversity, equality, and inclusion part of everything we do.
Akim Aliu’s experience in hockey was anything but smooth. He endured hardships and acts of racism during his career – which no one should experience. He now dedicates his time and voice in finding ways to tell his story and eliminate that for future generations.
The HDA program was built to provide equal opportunity to underprivileged communities within the Greater Toronto Area. Through ball and ice hockey development programs, will strive to create sustainable change on all levels of playing, with plans of global expansion.
Partnering with Hockey Diversity Alliance, we commit ourselves to breaking those barriers and paving the ice for change.
For more information, visit the HDA website.
We are challenging the narrative and mindset that women’s hockey “isn’t as strong” as men’s. Women’s hockey has come a long way in the last 20 years and there’s still plenty of work and room to be done in growing the sport.
Anything he can do, she can do better. 
Our Get in the Game program began around the mindset of breaking down those barriers and encouraging girls to try the sport from a very young age. More specifically by providing them with the necessary equipment, developmental skills, opportunity, and experienced coaching for all the encouragement and motivation needed to kick start their journey. 
It is imperative to provide them with an equal means to foster that “same can-do” attitude. We’re partnering with our pro women athletes to drive this program with personal experiences, motivational support, and drive advancement in the sport. 
Project North, a non-for-profit organization, dedicates themselves to providing enriching experiences rooted in play, providing tools and education to improve the lives of the next generation of children.
Our Children’s Medicine, a non-for-profit organization, aims to reduce the unconscious bias around Indigenous culture and provides their communities with an equal opportunity while enhancing the lives through sports and curricular activities.
Tyler Mcgregor is on a mission to bring awareness and funds to cancer research and encourage people with similar stories that anything is possible with his Sledge Skate for Hope.
Tyler McGregor, a two-time Paralympian medalist and two-time world champion, was diagnosed with Spindle Cell Sarcoma during his OHL draft year. In order to save his life, he had to undergo surgery to amputate his leg. His love and passion for hockey is what got him through some of the darkest times in his life and with the support of his former coaches, he was introduced to para hockey.
Following in the footsteps of his hero Terry Fox, Tyler is on a mission to bring awareness and help support funding towards cancer research. He has hopes to encourage others with similar stories that anything is possible and hosts an annual fundraiser to raise funds that go directly to the Terry Fox Foundation.