PRESSRUM

JOFA firar 100 år

När JOFA firar sitt 100-årsjubileum lanseras en limiterad retrotröja i samarbete med Tre Kronor och Svenska Ishockeyförbundet. Med sin retroinspirerade design blir tröjan en symbol för det arv som har format svensk ishockey genom generationer.

Tröjan kommer att bäras av Tre Kronor Herr och Legends under Beijer Hockey Games i Ängelholm 2026.

JOFA grundades i Malung, Dalarna, och har under decennier varit en integrerad del av ishockeyns utveckling. Genom sitt arv och sin nära koppling till Svenska Ishockeyförbundet har varumärket gjort ett bestående avtryck – från ungdomsrinkar runt om i landet till den internationella toppnivån.

Stockholm, Sweden – CCM Hockey, a global hockey brand with a rich history of equipping the best hockey players in the world for over a century is proud to announce the extension of its long-standing partnership with the Swedish Ice Hockey Federation and its iconic national teams, Tre Kronor.

This renewed collaboration will focus on delivering the best-in-class hockey products while working together to inspire the next generation of players and fans across Sweden. CCM and Tre Kronor share a commitment to performance, innovation, and the growth of the game at all levels—from youth hockey to the elite national team.

“At CCM, we are thrilled to continue our journey with Tre Kronor,” said Marrouane Nabih, CEO at CCM Hockey. “Sweden has a deep-rooted hockey culture, and we are excited to support its future through our shared passion and industry-leading gear.”

“We are pleased to extend our collaboration with CCM, who has consistently demonstrated reliability and high quality over many years. Our journey together has been truly rewarding, and we look forward to continuing to grow the game of ice hockey together in line with our future needs and goals", Christer Plars, general secretary of the Swedish Ice Hockey Association said.

Together, CCM and the Swedish Ice Hockey Association aim to grow the sport, enhance player development, and promote accessibility, ensuring the next wave of hockey talent is empowered and equipped for success.

About CCM Hockey

CCM Hockey is a leading designer, manufacturer, and marketer of hockey equipment. With its headquarters in Montreal, the company has operations in Canada, the United States, Europe and Asia. CCM Hockey equips more professional hockey players than any other company, including NHL and PWHL stars like Filip Forsberg, Jacob Markström, Connor McDavid, Auston Mathews, Sidney Crosby, Thatcher Demko, Kendall Coyne-Schofield, Sarah Nurse, Taylor Heise and Erin Ambrose. CCM Hockey is also an official supplier of the PWHL, and the official outfitter of the American Hockey League, several NCAA Teams and KEY National Associations as USA Hockey, Finland, and Czechia.

About the Swedish Ice Hockey Association

Swedish Ice Hockey – We want to be Sweden’s most engaging sport.

Our goal is to have high quality ice hockey clubs, from grass root to elite, while also competing to be the best in the world. We strive to create passion and joy in everyday life. Swedish ice hockey should make a positive impact and resonate with people.

Ice hockey is one of Sweden’s most successful sports, with numerous World Championship and Olympic medals. Our national teams are among the most successful in history — and we intend to keep it that way.

The Swedish Ice Hockey Association was founded on November 17, 1922. It has been a member of the Swedish Sports Confederation since its inception and of the International Ice Hockey Federation since 1912. Today, we are one of Sweden’s largest sports federations, with 412 clubs across 22 districts and more than 82,000 players and referees. A total of 3,763 teams share 369 ice rinks throughout the country.